Price. If you’re in sales, it’s something you’re talking about or you must be giving something away for free. Mark Hunter joined me In The Arena to talk about how to win the sale without compromising on price. We discussed practical ways to shift the focus off of price in client meetings and shift the focus to the desired outcomes your client needs as well as the value you create for your client. Mark is the author of High-Profit Selling and shares his thoughts on his blog at www.thesaleshunter.com.
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